OUR LAND

On the hills of Parma, amidst landscapes painted green and gold, there is a unique territory steeped in tradition and culinary passion: the Food Valley, our land of flavours.

It is right in this territory that some rural villages guard the secret of generations of master salters and “norcini”, our traditional pork butchers. Among the excellence of this region, Sala Baganza and Collecchio represent the beating heart of this gastronomic heritage, celebrating the ancient art of ham processing.

In the historic cellars, one can breathe in the enveloping aroma of hams hanging to dry, while the expert hands of master salters follow the slow rhythm of ancient traditions.
The hills are a natural amphitheatre, and the production process represents a performance, involving all the senses. The breeze blowing through these hills carries the salty scent of our hams, creating a symphony of flavours that embraces the whole countryside.
Farmers and breeder’s stories are intertwined in the land near Collecchio: the devotion and respect for the land involve every aspect of the creation of a unique and high-quality product, from the meat selection to the slow curing process.

In this context, the ham becomes a work of art, a legacy that combines past and present.
Our hills are the ideal environment for the production of a type of ham that fully embodies the concept of balance: each slice tells the ancient history of this territory and passes on a precious heritage.

The Food Valley is a journey through time and authentic flavours, an invitation to discover the magic behind the gastronomic tradition that has made this land world-renowned.
Our hills are the ideal environment for the production of a type of ham that fully embodies the concept of balance: each slice tells the ancient history of this territory and passes on a precious heritage.

The Food Valley is a journey through time and authentic flavours, an invitation to discover the magic behind the gastronomic tradition that has made this land world-renowned.

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